“There is a recognition and realization from our standpoint that the 'them' is going to mean different things to different people,” the adviser said. He lost in both the Electoral College and the popular vote in 2020, after winning the former - and the White House - in the more anti-establishment, less rah-rah-Republican 2016 campaign. Liz Cheney, R-Wyo., and Tom Rice, R-S.C.īut there appears to be an acknowledgment in Trump’s approach now that he can’t win the general election without expanding his reach outside the overlapping Venn diagram circles of his existing base and the Republican electorate. He was able to knock out many of his loudest Republican critics, including then-Reps. Trump’s shift away from acting like the standard-bearer of the party comes after a year in which he waded into countless GOP primary contests, promoting some candidates who aligned with the Republican establishment and some who did not. Trump at the time praised the “ Republican Party, the party of Abraham Lincoln” and said it “goes forward united, determined.” In 2020, he staged part of the Republican convention from the White House. He hired Republican National Committee Chair Reince Priebus as his first White House chief of staff and installed Ronna McDaniel - who still serves in the role - as Priebus’ successor at the party committee. “Whether that’s the ‘uniparty’ or the ‘deep state’ or the world government, there is most definitely a recognition amongst the electorate at large that there is an ‘us versus them’ component in all of this.”ĭuring his presidency, Trump grew closer to the Republican Party establishment as he began to take control of it. “It’s a recognition that it’s not just an R versus D - it’s about the current state of the country and who, on Day One, is going to fix it,” said another Trump campaign adviser who requested anonymity in order to discuss internal strategy. Trump advisers say the short shrift he's giving the Republican label reflects a view that he is the leader of a movement that is broader than one party. "Yes, there’s the Republican primary still, but some of the strategies and tactics in regard to how we’re engaging Joe Biden will look a lot more 2016 than 2020,” said Jason Miller, a Trump campaign senior adviser who worked on both of the former president's prior bids. In essence, according to advisers and allies, Trump is returning to the anti-establishment themes of his successful 2016 bid for the presidency that rallied voters to slay the favorite totems, orthodoxies and candidates of both parties. They haven’t been loyal to him - they’ve scheduled 10 primary debates to wound him.” “He shouldn’t be loyal to the Republican Party. So, why should he be touting the Republican Party?” Steve Bannon, host of the “War Room” podcast and the CEO of Trump’s 2016 campaign, told NBC News. ![]() “Fox News and Mitch McConnell and the Republican donors have basically signed a pledge to stop Trump at any opportunity. ![]() Former President Donald Trump in Turnberry, Scotland, on May 2, 2023. Since he hit the campaign trail in early March, according to an NBC review of Trump’s speeches, interviews, video posts and face-to-face interactions with voters, the front-runner for the Republican Party’s 2024 nomination has used the name of the party he seeks to represent in sparing fashion - and typically to disparage other party luminaries. ![]() During remarks to a packed ballroom at the DoubleTree hotel earlier that day, he said it only in praising some GOP governors’ work during the Covid-19 pandemic.
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